Updated: Apr 12, 2019
New Year, new me? Well not quite, but I have got a gorgeous new logo . . .
And just like that it’s 2019. Where did the last six months go? It’s been a long time since I added to this blog, last years’ wedding season was my busiest yet and somehow 2018 disappeared in a flash. Now here we are in January and I’m looking ahead to another eventful year. I’ve got lots in the diary and another very busy summer to look forward to, but at this time of year I spend a lot of my work time planning, concentrating on new designs, booking in fairs and shoots and taking time to refresh my website and branding.
When I started Hayley’s Piped Dreams around six years ago, I printed some flyers and business cards and I was so pleased with them, but when I look back at them now I cringe a little! My skills as a cake designer have come so far since then, and over the years my branding has evolved too. I’ve always liked my website to look feminine and pretty but I’m now enjoying a more contemporary look, rather than the vintage styling I used to go for. I’m always tweaking my site and looking for ways to keep it fresh, adding new images and swapping elements here and there; some might call it ‘faffing’ but I think it’s time well spent!
I recently asked Stacey from Emberwood Creative to give my logo a little refresh and I’m so pleased with the results. Stacey is based on the beautiful island of Anglesey, not too far from me, and we’ve recently collaborated on a stunning wedding shoot, but more of that another time . . . In the meantime here’s my lovely new logo, I hope you like it!